Semiology is the study of signs. Signs consist of a signifier (a word, an image, a sound, and so on) and
its meaning – the signified.
The denotation of a sign is its literal meaning (e.g. the word ‘dog’ denotes a mammal that barks).
Denotations signify connotations – the associations of the denotation (e.g. ‘dogness’ – the thoughts and feelings associated with dogs).
Denotations and connotations are organised into myths – the ideological meaning. These make ideology seem natural. For example, a Bulldog might activate a myth of Britishness.
The denotation of a sign is its literal meaning (e.g. the word ‘dog’ denotes a mammal that barks).
Denotations signify connotations – the associations of the denotation (e.g. ‘dogness’ – the thoughts and feelings associated with dogs).
Denotations and connotations are organised into myths – the ideological meaning. These make ideology seem natural. For example, a Bulldog might activate a myth of Britishness.
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